DR PEPPER DALLAS CUP TAPS NEW EXECUTIVE DIRECTOR
Veteran sports executive Andy Swift joins Dr Pepper Dallas Cup staff; Gordon Jago to remain involved as tournament ambassador and special consultant
DALLAS — The Dr Pepper Dallas Cup has named veteran sports executive Andy Swift as the tournament’s new Executive Director. Former Executive Director Gordon Jago, who announced his retirement prior to this year’s tournament, will continue his involvement as a consultant and tournament ambassador.
"We are thrilled to have Andy come aboard as our new Executive Director,” said Dr Pepper Dallas Cup President Toby Toler. "He brings a unique combination of skills and experiences to the Dallas Cup, and his accomplishments as a manager, volunteer, and broadcaster give him clear insight on how to enhance the Dallas Cup experience for players and officials from around the world. The Dallas Cup family owes a huge debt of gratitude to Gordon Jago. We are happy to welcome him into his new role as tournament ambassador.”
Swift, who joins the Dr Pepper Dallas Cup tournament with more than 20 years of management, marketing, public relations and broadcasting experience in the North Texas area, has been running a Dallas-based marketing and public relations consulting business since 2005. His experience in the soccer industry is extensive, and includes eight seasons with the Dallas Burn (now FC Dallas), serving as the team’s President and General Manager from 2000 to 2003, as well as a stint at the league level, where he served as Senior Vice President of Marketing and Communications for Major League Soccer. Swift began his professional career in 1989 in Dallas as a television news and sports editor for KFWD-TV (Telemundo).
Swift is no stranger to the Dallas Cup. He played in Dallas Cups II and III as a teenager, and cut his teeth in the soccer industry serving as a Dallas Cup media relations chairperson in the late ‘80s and early ‘90s. He also covered the tournament extensively throughout his career in broadcasting.
Swift, 44, a graduate of Texas Christian University, currently serves as a FIFA Match Commissioner in the CONCACAF region. He is fluent in English, Spanish and Portuguese, and hosts a weekly, regional television sports program on Azteca America, Marcador Azteca.
Dr Pepper Dallas Cup is considered one of among the most prestigious international youth tournaments in the world, celebrating its 34th year in 2013. Dallas Cup contains seven age groups from U13 to U19 level and entertains on average more than 160,000 spectators during the week. Since its inception in 1980, Dallas Cup has played host to teams and referees from over 45 states, 100 countries and 6 continents. Visit www.dallascup.com for the latest news.
If interested in sponsorship opportunities with “Dr Pepper Dallas Cup XXXIV” or the “Dallas Is Diversity Program” please contact Frances Solares at the Dallas Cup office via phone at 214-221-3636 or via email firstname.lastname@example.org).
The Pitch is a publication of North Texas Soccer