Positive Coaching Alliance
and Deloitte Bring Scholarship
Program to Dallas/Fort Worth Area

Positive Coaching Alliance (PCA) -- a national non-profit committed to providing all youth and high school athletes a positive, character-building youth sports experience – is bringing its Triple-Impact Competitor® Scholarship Program to the Dallas/Fort Worth area and awarding new scholarship opportunities across the U.S. thanks to $100,000 from Deloitte, the professional services firm that helped create and fund the program in 2008, along with Thrive Foundation for Youth.

"We are pleased to bring the PCA Triple-Impact Competitor Scholarship program to the Dallas area," said Jason Downing, managing partner for Deloitte's North Texas practice. "A key focus of Deloitte's community involvement initiative is the issue of education and we are passionate about helping nonprofits to motivate and prepare today's youth to be tomorrow's leaders. By rewarding student athletes for hard work and instilling an ethical approach to competition, PCA helps set students up for success."

Downing continued, "The PCA scholarships, together with our existing Deloitte/Justin Leonard scholarships, which we award in conjunction with the Fairway to Success program, along with our community partners United Way of Metropolitan Dallas and the Northern Texas PGA, mean that we are helping dozens of students in North Texas to achieve their dreams of an education and ultimately a better future."

High school junior (class of 2013) student-athletes in the counties of Collin, Dallas, Denton, Ellis, Johnson, Kaufman, Rockwall and Tarrant may now apply for scholarships through June 30. Scholarships are awarded to student-athletes who exemplify PCA's model of the Triple-Impact Competitor, impacting sport on three levels by improving oneself, teammates and the game as a whole. Full information on the program and a link to the online scholarship application form are at www.positivecoach.org. Scholarship winners will be announced at a Dallas-area ceremony in Autumn, 2012.

"The power of the Triple-Impact Competitor model is hard to overestimate," said PCA Founder Jim Thompson, author of eight books on youth sports, including one for student-athletes titled Elevating Your Game: Becoming a Triple-Impact Competitor. "We are delighted that Deloitte continues to expand its support of this program, from the pilot in the San Francisco Bay Area to now running this program in seven of the largest metro areas in the U.S."

The program now encompasses the metro areas of: Boston (Eastern Massachusetts), Chicago, Dallas (North Texas), Houston, New York City Tri-State Area, San Francisco Bay Area/Sacramento and Washington, DC.

About Positive Coaching Alliance

Founded as a non-profit within the Stanford University Athletic Department in 1998, Positive Coaching Alliance (PCA) is committed to providing all youth and high school athletes a positive, character-building youth sports experience. To that end, PCA has conducted more than 10,000 live group workshops nationwide for more than 675,000 youth and high school sports coaches, parents, student-athletes and school/organizational leaders. Through workshops and companion courses online, PCA has impacted more than 4.5 million youth.

PCA's partnership network includes more than 1,700 youth sports organizations, cities and schools. In 2012, PCA will conduct roughly 1,200 live, group workshops across the U.S., while assisting tens of thousands of other individuals via online courses at www.PositiveCoach.org.

PCA workshops and courses strive to establish these prevailing models in youth and high school sports:

  • The Double-Goal Coach®, whose first goal is winning, and whose second, more-important goal is teaching life lessons through sports
  • The Second-Goal Parent®, who concentrates on life lessons, while letting coaches and athletes focus on competing
  • The Triple-Impact Competitor®, who strives to impact sport on three levels by improving oneself, teammates and the game as a whole.

PCA has the support of elite coaches and athletes on a National Advisory Board, including Dallas Cowboys legend Tony Dorsett, Southern Methodist University Head Basketball Coach Larry Brown and SMU Head Football Coach June Jones.

For more information contact:
David Jacobson
Marketing Communications Manager
Positive Coaching Alliance
Tel: 650-210-0808


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